Last
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update
We now produce two local magazines. NOVA continues unchanged, covering two months at a time as usual.
eXtra nova with a print run of 10,000 copies is our bright new magazine appearing between NOVAs to provide an annual total of twelve publications at monthly intervals.
The September eXtra has now been delivered.
Back to School
Advertising
Supplements and Inserts
Editorial
Flexibility
Yes, but what do I do now?
How
does it work?
Artwork
Agencies
NOVA NEWSLETTER
Recruitment
Does NOVA have competition?
And
finally
NOVA has a modular range of advertisement formats to suit most budgets and offers flexibility in content and frequency. NOVA is a ‘serious’ publication and you may find your supplier will provide artwork and/or will subsidise the cost of advertising.
Display advertising costs range from £29.70 (1 Module 63 x 42mm) to £684 for a Double Page Spread. Our 2 Module (63 x 88mm) is very popular at £57.50. These prices include 5%* discount for prompt payment and are subject to vat at 17.5%. Discounts are available for prepaid block bookings, giving a total discount of 10%* for three prepaid advertisements and 15%* discount for six prepaid advertisements. *Actual discount rates vary slightly according to the size of the advertisement.
OK, if you’re in a hurry for the full pricing information press the red button now and come back to finish reading this article!
NOVA is published bimonthly to a prearranged schedule, making it easy to plan your campaign in advance. So, if you decide what you want to achieve, we will do our best to help you on the road to success. Acceptance of advertising matter is at the discretion of the publisher.
Supplements and other inserts may be distributed with NOVA provided they can be stitched into the centrefold. Advance booking for this service is essential. Normally we would require inserts to be carried in all copies of the magazine but we can sometimes provide more selective distribution on request. More technical information is available here. Please note, we do not provide a service for the distribution of loose leaflets – typically A5 flyers.
Interesting and informative editorial to complement your display advertising is welcome from our regular advertisers. This is where you can engage closely with readers by identifying problems or opportunities to motivate them to get in touch.
So, how many words? Three hundred words would be a brief article and may be entirely appropriate, depending on the message. Four to five hundred words is normal but beware if you substantially exceed this – you’ll be in danger of turning people away!
Whatever you do, be accurate and check your facts. And don’t copy the work of others as it will almost certainly be covered by copyright law, and that includes Internet pages. Don’t be tempted, however subtly, to be critical of your competitors! You must not promote any other business that would trade directly with readers within editorial contributions.
The style of writing is important if you hope to promote readers’ trust in your business. It must be readable and although a few bullet points may help, a massive list of them won’t! We strongly discourage the use of tables or any special formatting to convey your message. Don’t be put off, editorial coverage can be very effective and valuable to the reader as well as you.
All submissions are subject to our editing and it’s very unlikely you’ll see the final version before we go to press. We provide no guarantees but many are reassured by our input and we have proved our competence over the years. Editorial submissions are subject to the conditions contained in the Small Print section of this website.
If you intend to submit your editorial to other publications it is important that we have exclusive use until after our publication date. A press release generally doesn’t meet our requirements for format and exclusivity.
Finally, we’ll need a photograph to accompany your editorial and if you are in a face to face business that’s probably a photo of you.
Please note: sharp high resolution photographs are required for printing – minimum 200dpi – and must be supplied as separate images and not embedded in a document file.
NOVA offers a very flexible package and we will do our best to respond to changing needs and circumstances and if you have a block booking, you can skip issues without penalty.
You will want to advertise successfully with NOVA. Here are a few things to consider:
• What’s your budget? Plan to use it over a period. It can take time to gain readers’ confidence
• What’s your message? Give readers a clear reason to contact you
• Try to rough out a design but, unless you are an expert, you’ll do best by keeping it simple
• Make your advertisement easy to read. Don’t choke your advertisement with too many words
• White space can be attractive within or even around your advertisement
• You can incorporate photographs or logos but make sure they are good quality
• It’s worth investigating the possibility of your suppliers providing a basic layout or even a complete design for your advertisement
Once we have agreed on the size and content of your advertisement we will send an Invoice and a Proof Copy before we go to press.
If you have made a discounted prepaid block booking, payment will be due by the Friday of the advertising deadline week. If you elect to advertise on a pay as you go basis you will be invoiced at our standard rate and given a deadline date for payment which will secure a double discount to be applied to your next advertisement – that’s 5% off your next advertisement and a retrospective 5% off your first advertisement. From then on, if you meet our payment deadlines, you’ll get an automatic 5% prompt payment discount each time. Details of the payment deadline and the methods of payment will be on the invoice.
There is normally a nominal £15 + vat design charge for new advertisements. This would be waived if we receive artwork as a PDF which meets all our requirements for publication – the version of PDF supported by printing is PDF 1.3 (Acrobat 4), all colours CMYK, 200dpi minimum resolution, font information must be included. The charge would also normally be waived for prepaid block bookings of three or more issues. We will advise if any additional charge is due.
We retain the copyright for all designs produced by us. Our designs must not be used elsewhere without our written permission.
You may wish to employ an agency to design your artwork and write copy for your campaign with us. Please note however that our point of contact for all negotiations and invoicing must be directly with you. If running a broader campaign, please note our exclusivity requirement regarding editorial.
Before each deadline week we send a brief email to our customers containing a link to a Newsletter on this website, to act as a timely reminder and sometimes to comment on matters which could have an effect on trading conditions.
We help our display advertisers to recruit staff by offering a free AdLINE of up to 25 words – just email the details.
Yes! The Newport Advertiser is a weekly paid for newspaper owned by Shropshire Newspapers who also publish The Shropshire Star. The ABC circulation report to December 2009 for the Newport Advertiser and its sister edition the Market Drayton Advertiser shows combined sales of just under 8,000 copies, split roughly equally between the two. The NOVA print run is 12,000 copies – click Distribution for details of our coverage. Beyond that, the electronic versions of NOVA can be read globally!
If you believe we could help promote your business or you are an existing customer and would like to enhance your campaign then please contact us now to request a Price List or more information.
Let’s grow together!
Display Advertising
290810
See Dates + Deadlines for our full schedule for eXtra and NOVA.
The content of eXtra differs from that of NOVA. SpotLight and AdLINES do not apply and editorial has an unusual eXtra twist!
For NOVA display advertisers there’s a 25% discount on NOVA’s Standard Price for eXtra display adverts!
